An Introduction to Pinterest

An Introduction to Pinterest
Pinterest for businesses

Pinterest for businesses

Grow your business with social media platform Pinterest

Pinterest is a relatively new social networking site that has rapidly over the last year. In fact it is the fastest growing social network site of all time. It generally works by allowing users to create online image collages, and then quickly and easily share those collages online with other Pinterest users. These are better referred to as pin boards. Compete providing statistics showing a 155% increase in just one month from December 2011 to January 2012 which further highlights the rapid growth of Pinterest.

A significant appeal of Pinterest’s appeal is that it’s visually attractive because it is image-based. Pinterest is very popular for people who use other social media platforms such as facebook but is now fast becoming a major marketing tool for brands and businesses.

In December 2011, Pinterest was sitting at no 5 in the top ten social networks, outranking big names such as LinkedIn and Google+. Businesses are now asking the questions such as can I use Pinterest for Marketing my business? The answer is yes.

Pinterest currently has in excess of five million users, and is rapidly growing. About 1.5 million unique users visit Pinterest daily and will spend an average of 15 minutes a day on the site.

Those inspiring vision boards can result in referral traffic to websites and blogs? According to published statistics, Pinterest drove greater traffic to websites than LinkedIn, Google Plus, Reddit, and Youtube combined in January 2012.


How do I get a Pinterest account?

Setting up an account is done by requesting an invite. This is then usually granted within a few days.

What is Pinterest?

Pinterest is a social network that allows users to visually share, curate, and discover new interests by posting or better known as ‘pinning,’ images or videos to their own or others’ pin boards

How does Pinterest work?

Pinterest works by users collecting pins or images. These are usually organised on pin boards that have a common theme. Users can create many inboards and pin images or videos from around the web onto their pin boards keeping their pins associated to the theme of each pin board. Users can either upload images from their computer or pin things they find on the web using the Pinterest bookmarklet, Pin It button or just a URL.

Other users can browse through the items other users have pinned and ‘like,” “repin” or “comment” on them. Pinterest like other social networks encourages members to interact with the content by reposting it, sharing others’ pins on Facebook and Twitter or via email.

Pinterest users a visual emphasis to promote your content through images, and there is specific focus on the concept of a person’s lifestyle, interests and hobbies, enabling users to share their interests and preferences with others and discover like-minded people with similar interests.

Pinterest describes its social network as a platform for everyone in world to connect through the things they love and find interesting.


How can Pinterest help my business get traffic?

Any business that relies on driving a high-volume of website traffic to increase sales, should consider joining Pinterest. In fact, early research indicates that Pinterest is more effective at driving traffic compared to other social media sites, even Facebook.

Pinterest now allows users to log to their Pinterest account by using their Twitter or Facebook profiles. Connectivity is critical for social media success.

Pinterest now connects with Facebook, allowing users to automatically post new pins to their Facebook feed for others to see.

As a result more eyes from other social network channels get access to your pictures and images. At present Pinterest can still not connect to your Facebook business page though we expect this feature to be ready available soon.

Other users can browse through pins and share posts through Facebook, Twitter or email. This is a beneficial boost to social sharing and will allow other users to spread the word about your brand.