Bing to take on Google as it aims to Compete for UK Market Share

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Bing has just launched its Bing it ON Campaign in the UK where it is aiming to derail Google’s unrelenting grip on UK search. Google currently have a market share of between 85 and 90 per cent in the UK. This week Bing is actually inviting UK searchers to compare its search results directly against Google currently have a market share of between 85 and 90 per cent in the UK. This week Bing is actually inviting UK searchers to compare its search results directly against Google. Bing are directly challenging Google’s grip on UK search and there may be many who will see this as only a positive thing.

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Bing had recently undertaken a study of 10,000 British adults which saw Bing top the survey. The results of the survey saw Bing come top with 53% of those surveyed preferring Bing Search Results. Google came in at 34% with 13% of those surveyed choosing Bing and Google on equal terms. To reinforce the significance of this survey, out of the 10,000 people surveyed, 39% of people chose Bing search results against 32% for Google. It looks like Google’s dominance is slipping in the UK.

 
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