Marketing Blog

Guest Posting

As building high quality links to your website is more important than ever since the penguin update targeted webspam and low quality links, guest blogging has exploded on to the scene as the current method of building links to your website. As with any link building technique, once it works and webmasters begin to see the results it is then usually abused. Guest blogging is really the art of reaching Read more

social media

Social media has continued to become an integral part of a company’s online marketing strategy and 2013 will continue to see social media marketing become a major component that businesses will use to get their messages across and drive more visitors to their business.  As search engine optimisation continues to be affected by continued algorithm changes, businesses can no longer rely just on search engines as their major source of Read more

Twitter Statistics for 2012

Categories: Social Media
Comments: No

So now the Pope has become a Twitter user with his first tweet on December 13th 2012, but just how big was Twitter during 2012. Some useful stats here on the growth of Twitter for 2012 courtesey of infographiclabs.com. The USA continues to be the leader with Brazil, UK and Japan following closely behind. The Data provided gives a general account at the time of publication though social media moves Read more

We all know that social media is an essential platform that businesses can use to engage with their audiences and prospects in getting their messages out across the web. At 10.40 today, the pope sent his first tweet from the Vatican’s holy Ipad. The tweet wrote ‘’Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your generous response. I bless all of you Read more

Driving Your Content Strategy with Buyer Personas Creating new content is critical to any company wishing to market their website successfully. With the many algorithm changes that have taken place over the last 18 months including the Panda update, Penguin update and the Google freshness update, having new and enticing content on your website has now become more critical than ever. Many Marketers used to create content only when it Read more

Finally after months of speculation, Google finally announced the launch of the eagerly anticipated or not so anticipated link disavow tool. What was the penguin update? The penguin update was aimed at clearing up webspam and hit many websites. The primary purpose of the Penguin update was to target web spam in Google’s search results. A majority of that web spam appearing to be links from low-quality networks. For many Read more

Face book like

Social media is an integral part of inbound marketing and are becoming increasingly important assets for businesses who want to get found by and engage with potential buyers on the web. So really ask yourself this question, how do you find information about a product or service that you are intending to buy? Well a bet is that you are online consulting a search engine or a friend for more Read more

Penguin Update

Google is constantly making changes to its algoritm as it continues to improve its serach results. Last year, they introduced the update. Panda which was first released in February 2011. This change was aimed to lower the rank of “low-quality sites”, and return higher-quality sites near the top of the search results. According to sources, this change reportedly affected the rankings of almost 12 percent of all search results. Google’s Read more

An Introduction to Pinterest

Categories: Social Media
Comments: No
Pinterest for businesses

Grow your business with social media platform Pinterest Pinterest is a relatively new social networking site that has rapidly over the last year. In fact it is the fastest growing social network site of all time. It generally works by allowing users to create online image collages, and then quickly and easily share those collages online with other Pinterest users. These are better referred to as pin boards. Compete providing Read more

Google Algorithm

The SEO landscape has changed significantly over the last few months with a series of algorithm changes that have made online marketers have to rethink the way they implement on page optimisation. The goal of any algorithm update is to improve search results.  The main aim of the penguin update as announced by Google was to better catch people who spam its search results or purposely do things to rank Read more