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Bing has just launched its Bing it ON Campaign in the UK where it is aiming to derail Google’s unrelenting grip on UK search. Google currently have a market share of between 85 and 90 per cent in the UK. This week Bing is actually inviting UK searchers to compare its search results directly against Google currently have a market share of between 85 and 90 per cent in the Read more


Google’s continued effort to deter and stop link building that violates their Guidelines took another twist this morning. Google released another video via their you tube channel centered around no follow links. Presented by Matt Cutts who is the head of Web spam for Google, we all know that no follow links generally do not impact or hurt websites rankings in Google. Matt Cutts did however confirm that though in Read more

SEO MOZ Rebrand as MOZ

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SEO Moz has been the pioneering force behind SEO for some time now. Providing some of the best analytical tools around, SEO Moz have supported SEO techniques and really been at the forefront of leading the way in online marketing. Providing useful insights, views on developments, industry change and best practice techniques, they would be highly regarded as the institution behind SEO. We know that Search engine optimisation has changed Read more

Finally after months of speculation, Google finally announced the launch of the eagerly anticipated or not so anticipated link disavow tool. What was the penguin update? The penguin update was aimed at clearing up webspam and hit many websites. The primary purpose of the Penguin update was to target web spam in Google’s search results. A majority of that web spam appearing to be links from low-quality networks. For many Read more