All posts in Content Marketing

blogger outreach

Blogger Outreach or guest posting is a great way to promote your brand online and reach new audiences. The process works simply by reaching out to other website or blog owners in your niche and then developing a relationship with them. Once you have established a relationship with them, you can pitch content ideas to them in the hope that they will publish your article on their blog. Blogger outreach Read more

Guest Posting

As building high quality links to your website is more important than ever since the penguin update targeted webspam and low quality links, guest blogging has exploded on to the scene as the current method of building links to your website. As with any link building technique, once it works and webmasters begin to see the results it is then usually abused. Guest blogging is really the art of reaching Read more

Driving Your Content Strategy with Buyer Personas Creating new content is critical to any company wishing to market their website successfully. With the many algorithm changes that have taken place over the last 18 months including the Panda update, Penguin update and the Google freshness update, having new and enticing content on your website has now become more critical than ever. Many Marketers used to create content only when it Read more