All posts in Algorithm Updates

press releases

Google have continued to tackle link building practices by updating their link schemes webmaster guidelines which has targeted keyword rich anchor text links currently being used within press releases. This is link building tactic has succeeded in passing on valuable link juice as many PR sites tend have high trust and authority meaning outbound links from these press release can be valuable. John Mueller who is a leading member of Read more


The latest video from Matt Cutts who heads the spam team at Google is that the search engine will be evaluating the use of rel=”author” moving forward. In his video, Matt Cutts explains that by using rel=”author” structured data; it may be possible to improve search quality. Matt Cutts explains that the philosophy of Google has been moving away from keywords, where Google has been learning about different entities and Read more

Penguin Update

Google is constantly making changes to its algoritm as it continues to improve its serach results. Last year, they introduced the update. Panda which was first released in February 2011. This change was aimed to lower the rank of “low-quality sites”, and return higher-quality sites near the top of the search results. According to sources, this change reportedly affected the rankings of almost 12 percent of all search results. Google’s Read more

Google Algorithm

The SEO landscape has changed significantly over the last few months with a series of algorithm changes that have made online marketers have to rethink the way they implement on page optimisation. The goal of any algorithm update is to improve search results.  The main aim of the penguin update as announced by Google was to better catch people who spam its search results or purposely do things to rank Read more